New company adopts Ariel Atom in the U.S.

Filed under: Motorsports, Plants/Manufacturing, Supercars

North American Ariel Atom production has left the auspices of Brammo Motorsports and been taken up by Trak Motorsports Incorporated, which has been working feverishly to put together a sales and manufacturing operation while also working with Brammo to maintain momentum on orders and refits to Atoms currently underway or back for upgrades. TMI started with the Atom as Brammo's Canadian distribution partner, and the company also puts on the Ariel Atom Experience events that have given it a huge amount of practical experience with a fleet of race-flogged Atoms.

Brammo and TMI have held close business ties since before Ariel licensed Atom production to Brammo, and the two companies will maintain a relationship going forward. Brammo will be an official dealer of the forthcoming Atom 3, and they might also supply composite body parts to TMI. Brammo's sales territory and supplier relationship have yet to be fully determined, but don't look for Brammo to fold up its tent and leave the scene entirely. TMI's assumption of North American Atom manufacturing and support comes with a focused determination to produce the Atom 3 in a stable and secure manner from a new home base at Virginia International Raceway, as well as significant outreach efforts to fans and owners of the skeletal track weapon with a modest pricet ag offset by a voracious appetite for high dollar supercars. Thanks for the tip, nakul!

[Source: AtomClub.com]

Continue reading New company adopts Ariel Atom in the U.S.

Read | Permalink | Email this | Comments

---