Ferrari setting up shop in Japan

Filed under: Japan, Marketing/Advertising, Ferrari

Ferrari 60 Relay passes through Kyoto, Japan

Ferrari has wholly-owned local subsidiaries in the United States, Great Britain, Germany, France and China. Yet despite being its second-largest market in the world for years now, Ferrari's interests in Japan have until now been represented by an independent importer. That's about to change, as Ferrari is taking matters into its own hands and opening a Japanese office on July 1. The erstwhile exclusive importer, Cornes & Co., will continue to sell and service Ferraris alongside Maseratis, Rolls-Royce and Bentleys.

Maranello considers Japan to be the world's largest luxury market, with a high concentration of wealth. Despite slowing automotive sales in the country, sales of Ferraris rose 38.7% last year, a trend which Ferrari evidently hopes to help along by directly controlling its sales in Japan. Press release after the jump.

[Source: Ferrari]

Continue reading Ferrari setting up shop in Japan

 

Permalink | Email this | Comments

---