Saab drives icy Aero-X through wall of ICEHOTEL

Filed under: Etc., Supercars, GM, Saab

Click above for more high-res images of the ICEHOTEL Saab Aero-X

The Saab Aero-X was one hot concept in Geneva back in 2006, and it looks just as impressive as a full-scale block of ice. Top Saab designer Simon Padian teamed up with ICEHOTEL designer Tjåsa Gusfors to create a sweet sculpture of the Aero-X at the ICEHOTEL in Jukkasjärvi, Sweden. The sculptures were created for Saab's Move Your Mind Room design exercise, which challenges viewers conceptions of what is expected or normal, and to help you feel more connected to the Saab brand. We haven't seen the display in person and we're not hip to the PR marketing psychobabble, but we can attest to the fact that it sure looks cool in pictures. The Aero-X coming out of a block of ice is very Die Another Day, which is a nice touch. Hit the jump to view Saab's press conference, and click the gallery below to see some stunningly beautiful high res shots of the frozen Aero-X.

Gallery: ICEHOTEL Saab Aero-X

[Source: GM]

Continue reading Saab drives icy Aero-X through wall of ICEHOTEL

 

Permalink | Email this | Comments

---